in 2014 i was hired pro-bono, by the interchurch refugee group to create an identity for them, in celebration of their 20th year as a not-for-profit organization. the brief was simple- an image so easy to understand, it didn’t require words.
the concept of the logo came from the idea that there is always a safe place within the church- somewhere people can call home. the flat illustration style is on trend with current design, inspired by the 2D digital world. the orangey/yellow colour was used to mimic sunshine and show the refugee group as a happy, warm and hopeful place.
once the identity was done, it was rolled out into collateral like stationery and posters. afterwards, i made some special occasion & holiday cards that can be purchased in any amount as a donation, in lieu of a gift.
turns out i missed the memo on spring cleaning for 2015, so a summer tidy it is; and that includes technology. looking back, i found some of my iphone photos from my cousin kaitlin’s wedding last september, so here they are.
this was a really fun project for me, because i loved kaitlin’s vision right off the bat- her colour palette, vibe, and her desire for some illustration and hand-lettering had me sold.
we thought through every detail for the designs. i made three placecard templates so kaitlin could input the names at her end. we had an icon for each of the dinner options: a chicken, if that was your order, a cow for beef, and one with a carrot for the vegetarians.
my design got to touch some really cool pieces:
– custom-designed stamps for the invitations printed through canada post
– my lettering & illustrations were used on the railway city brewing co. iron spike copper ale we drank at the reception
– customizing the wine labels for the quai du vin wine that was served
about some of the other pieces:
– kaitlin ordered all the paper and envelopes online from envelopments (positive experience!)
– the envelope liner is cut up wrapping paper she bought at homesense
with mother’s day coming up this weekend, it was the perfect time for trove to send out their 2015 spring lookbook. take a peek at some of the spring goodies they have in store and check out any one of their three locations here in toronto.
to mix it up this season, i’ve added some of my handlettering into the design.
happy spring and happy mothers day to all the mamas out there!
last friday i wrapped up the design for the 2014 trove gift guide. it’s 5 pages of gift ideas for her: jewellery, canadian-designed, eco-friendly gear, and even stocking stuffers.
this year for the cover i wanted to try an illustration of their flagship store in bloor west village. using flat, cheery colours, along with the trove green, the storefront makes for a fresh and fun cover for this year’s gift guide.
if you’re in toronto, stop by one of trove’s 3 locations for unexpected fashion finds, or visit them online to order some goodies.
this year, say hello to your neighbours and #shoplocal !
a few weeks ago i was at my local salvation army thrift store and picked up 3 over-the-rail planters for my balcony. i saw the original ikea tag on one of them, but for only 99 cents a piece, they were coming home with me. once i got them cleaned up, i showed them to their new balcony hangout. i picked up 3 pots of mums from the loblaws garden centre to complete my little reading nook.
once they were all set up, i obviously had to instagram them! this is the photo i took:
this year the orleans united church decided to host a new event where they would sell flowers & plants, as well as, have local crafters sell their goodies. i was brought back in to help with design to help spread the word. may flowers mean cheery colours, organic lines and airiness. with this concept in mind, i came up with an illustration of flowers in a teacup- merging the main focus of the the event- flowers, with the other offering of the ouc- a little cafe where the shoppers can grab a tea and some homemade goodies. i used brushstrokes in illustrator to mimic the feel of watercolours so they appeared softer than a flat 2d shape. the poster was the first piece to roll out as advertisement in the community.
once i was done the illustration and lettering for the main poster, i had to design a simple brochure that could be printed at sure print, the local print shop. we went with their blue laser paper to tie in to the palette of the poster.
next up was an 11×17 poster to showcase the flowers they would be selling. i drew a garden pick to be used as a template that i could pop the flower photos into. next i hand-lettered the plant names, and we were ready for print.
one of the last advertising pieces for print was a poster for the digit gloves. the ouc got their hands on a ton of these gloves, which won’t be hitting stores like canadian tire and home depot until later this season. the gloves are specially designed to protect the tips of the fingers. for the ladies, this means no messing up your manicure while enjoying the great outdoors. check out their site to read more. before the show has even happened, they’ve sold over half of these gloves.
i’m on the train now back ottawa for the big show. i look forward to sharing some photos with you soon!